A website that prices like your lot actually runs
Twelve cars on the lot shouldn't cost the same website bill as ninety. GridDealer prices by active-listing count, so a small lot's bill looks like a small lot.
$20/moStarter tier, up to 15 active listings
A car dealer website for a small lot is a storefront priced so that a lot running fewer than 15-20 active listings doesn't pay the same rate as one running 200. GridDealer's Starter tier costs $20/month for up to 15 listings, compared with $49/month or $60/month flat fees charged regardless of inventory size elsewhere.
The arithmetic for a 12-car lot
Take a real, common case: a lot running 12 active listings. Here's what three different pricing models actually charge that lot per month.
Scroll the table sideways on a phone
| Provider | Pricing model | Monthly cost at 12 listings |
|---|---|---|
| GridDealerCheapest | Starter tier, up to 15 active listings | $20/mo |
| DealerWebsites.com | Flat, cheapest tier caps at 20 vehicles | $49/mo |
| SPARQsites | Flat, unlimited vehicles | $60/mo |
At 12 listings, GridDealer's Starter tier costs $29/month less than DealerWebsites.com and $40/month less than SPARQsites - about $348 and $480 a year, respectively, before counting anything else.
Where the math flips
GridDealer's Starter tier caps at 15 active listings. Cross that and you move to Growing Lot at $50/month for up to 50 listings - now comparable to, and above, both flat-fee options. That's the real break-even zone: somewhere between 15 and roughly 50 listings, a flat fee starts looking more competitive, and past 50 it can be the cheaper choice outright. Below 15, there's no contest - GridDealer's tiered pricing wins on every one of these three numbers.
What you actually get at $20 a month
VIN-decode-assisted entry
Enter a VIN and year, make, model and trim fill in automatically via the free NHTSA vPIC API. No DMS required.
A merchandising grid you control
Promo tiles, text tiles and vehicle tiles, arranged in whatever order and size you choose - not a fixed template.
A shareable page per vehicle
Every listing gets its own page with your contact info built in, ready to post to Facebook Marketplace or Instagram, or text to a buyer directly.
The honest limitations
No built-in CRM
GridDealer's dashboard covers listings, the grid editor, billing and settings - there's no lead-tracking module. A lot that wants CRM bundled into its website bill should look at SPARQsites instead.
No DMS sync
Every vehicle is entered manually, VIN-decode-assisted, not pulled from a nightly or real-time DMS feed. If you already run a DMS and want automatic sync, that's a real trade-off against GridDealer.
Where GridDealer is the wrong fit: a lot running 60+ active listings that wants a flat rate regardless of growth, or a dealer who already has DMS sync working and doesn't want to give it up, is better served elsewhere. See the full cost comparison for where each option actually wins.
How it works
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Sign up and see your tier
Tell us your active listing count and get your real monthly price immediately - no sales call needed.
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Add vehicles with VIN-decode entry
Type or scan a VIN on blur and year, make and model fill in automatically. Add photos and your price.
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Arrange your storefront grid
Mix promo tiles, text tiles and vehicle tiles in the order you want - feature your best deal, not just the newest listing.
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Share individual listings
Post a vehicle's dedicated page to Facebook Marketplace or Instagram, or text the link straight to an interested buyer.
Common questions
What would a 12-car lot actually pay per month?
$20/month on GridDealer's Starter tier, which covers up to 15 active listings. That compares with $49/month flat on DealerWebsites.com or $60/month flat on SPARQsites for the same 12 cars.
What happens when my lot grows past 15 listings?
You move to the Growing Lot tier at $50/month, covering up to 50 active listings. That's the point where GridDealer's price becomes comparable to, and eventually higher than, the flat-fee options.
How much does a small lot save over a year?
At 12 listings, GridDealer's $20/month Starter tier saves about $348/year against DealerWebsites.com's $49/month and about $480/year against SPARQsites' $60/month flat fee.
Does a small lot need a CRM bundled in?
Not always. GridDealer doesn't include one at any tier. If lead tracking matters more to you than the price gap, that's a real reason to consider SPARQsites instead.
Is manual VIN entry slower than a DMS feed?
Per vehicle, yes - you're typing or scanning a VIN rather than having it appear automatically. For a lot running under 15-20 cars, that's a small, occasional task rather than a daily bottleneck.
See your real price for your actual inventory
No card required to find out what your lot would pay.
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Prices reflect GridDealer's published Starter, Growing Lot, Established Lot and Unlimited plans and each competitor's own public pricing page at the time this page was written (September 2026) and are subject to change.