GridDealer vs. DealerWebsites.com, Head to Head
One charges $49/month flat and caps at 20 vehicles. The other charges by how many you actually list. Here's exactly where each one wins.
A DealerWebsites.com alternative is a car-lot storefront that doesn't require paying a flat $49-per-month fee capped at 20 vehicles. GridDealer is one such alternative: it prices by active-listing count instead, starting at $20/month for up to 15 listings and scaling to $300/month at 300 or more.
The quick verdict
DealerWebsites.com's real strength is automated DMS sync - a nightly FTP import that keeps your website's inventory matched to your DMS with nobody touching it. GridDealer doesn't have that. What GridDealer has instead is pricing that tracks your listing count and a merchandising grid you control tile by tile.
You don't run a DMS, or run under ~20 listings
You'll pay less at low volume and get a merchandising grid you can rearrange, but you'll enter vehicles manually.
You already run a DMS and want it synced automatically
The nightly FTP import is real automation GridDealer doesn't offer - worth the flat fee if that's what you need.
Side-by-side comparison
Scroll the table sideways on a phone
| What matters | DealerWebsites.com | GridDealer |
|---|---|---|
| Entry price | $49/mo flat | $20/mo (up to 15 listings) |
| Vehicle caps | 20 on the $49 plan, 500 on the $59 plan | 15 / 50 / 150 / 300+ across four tiers |
| DMS integrationDW wins | Nightly FTP import, included on paid plans | None - manual, VIN-decode-assisted entry |
| Merchandising / layout control | Not specified as customizable in public materials | Dealer-controlled grid: promo, text and vehicle tiles, column and row span |
| Facebook Marketplace posting | $49/month add-on unless bundled | Included - every listing gets its own shareable page |
| Setup fee / contract | Not published | None, cancel any time |
| Who it's for | A dealer running a DMS who wants automated sync | A lot under ~150 listings that doesn't want DMS overhead |
Pricing basis: DealerWebsites.com's monthly figures are billed monthly; it also offers annual billing at $490/year (20-vehicle plan) and $590/year (500-vehicle plan). GridDealer's figures are its published monthly Starter through Unlimited tiers.
Where each one actually wins
DealerWebsites.com
Does well: Nightly FTP import keeps your website's inventory synced to your DMS automatically. If you're already entering vehicles into a DMS, you don't enter them twice.
Who it suits: A dealer who runs a DMS today and wants the website to inherit that data feed without manual work.
Real limitation: The $49 plan's 20-vehicle cap means a lot running 25 or 30 cars is already paying for the $59 tier's 500-vehicle capacity it doesn't need. Facebook Marketplace posting costs an extra $49/month unless it's bundled into your plan.
GridDealer
Does well: Four tiers priced by active-listing count, from $20/month (15 listings) to $300/month (300+, uncapped) - you pay for the inventory you're actually carrying. The merchandising grid lets you feature a promo tile or a text tile alongside vehicles, in an order you choose.
Who it suits: A lot that doesn't run a DMS, or doesn't want DMS overhead just to get a public storefront.
Real limitation: No DMS sync at all. Vehicles are added one at a time with VIN-decode-assisted entry, not an overnight feed - a real trade against DealerWebsites.com's automation if you already have a DMS running.
Which one actually fits your lot
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Are you running a DMS right now?
If yes, and you want the website synced to it automatically, DealerWebsites.com's nightly import does something GridDealer genuinely can't. If no, that advantage doesn't apply to you at all - see whether you need a DMS in the first place.
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How many active listings do you carry today?
Under 20, GridDealer's Starter tier at $20/month is cheaper than DealerWebsites.com's $49 flat fee for the same cap. Work the full arithmetic on the small-lot cost page.
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Do you plan to post inventory to Facebook Marketplace?
GridDealer includes a shareable, contact-baked-in page per vehicle at no extra cost. DealerWebsites.com charges $49/month for that unless it's already part of your plan.
Where GridDealer is the wrong fit: if you run a DMS today and want inventory synced automatically overnight, GridDealer's manual entry is a real downgrade from that workflow. Don't switch for price alone if that automation is doing real work for you.
Common questions
What happens if I go over DealerWebsites.com's 20-vehicle cap?
You'd need to move up to its $59/month, 500-vehicle plan - a large jump in capacity for a lot that might only need to cover 25 or 30 cars. GridDealer's tiers step up in smaller increments: 15, 50, 150, then 300+.
Does GridDealer sync with any DMS?
No. GridDealer uses manual, VIN-decode-assisted entry - you type or scan a VIN and the year, make and model fill in automatically via the free NHTSA vPIC API, but there's no automated feed from a DMS.
Does Facebook Marketplace posting cost extra anywhere?
On DealerWebsites.com, yes - it's a $49/month add-on unless it's already bundled into your plan. GridDealer includes a dedicated, shareable page per vehicle with contact info built in, at every tier, at no extra cost.
Is GridDealer always cheaper than DealerWebsites.com?
Not always - only below roughly 20-30 active listings, where GridDealer's Starter or Growing Lot tier undercuts the $49 flat fee. Past that, run the numbers for your specific listing count before assuming either way.
Can I switch to GridDealer if I'm currently on DealerWebsites.com?
Yes - GridDealer has no long-term contract, so you can move any time. You'd re-enter your inventory manually with VIN-decode-assisted entry rather than carrying over an automated DMS feed.
See what your lot would pay on GridDealer
Enter your active listing count and get your real tier - no DMS required, no sales call.
Cancel any time · No setup fee
Prices and features reflect GridDealer's published plans and DealerWebsites.com's public pricing page at the time this page was written (September 2026) and are subject to change.