How much does a car dealer website cost?
Most self-serve builders charge a flat $49–60/month no matter how many cars you have. GridDealer is priced by your active listing count instead — free up to 2, then $20/month for up to 15, scaling only as your lot grows.
Your real cost, by lot size
Drag the slider to your current active listing count — the price updates to the tier you'd actually be on, not a marketing estimate.
Your tier
$0/month · up to 15 active listings
Every plan, side by side
One paid tier per active-listing bracket. Change tiers any month as your lot grows or shrinks.
Included in every tier — free and paid
- Branded storefront at your own /store link
- Drag-together merchandising grid (promo tiles + listing cards)
- VIN-decode-assisted vehicle entry
- Shareable per-vehicle links for Facebook Marketplace & Instagram
- No DMS integration required
Why lot size changes the math
A flat monthly fee is the same whether you have 3 cars or 45. That's fine if your lot is sized for it — it's a bad deal if it isn't.
| GridDealer | Dealerwebsites.com | SPARQsites | |
|---|---|---|---|
| Entry price | $20/mo (≤15 listings) | $49/mo flat | $60/mo flat |
| Priced by inventory size | Yes | No | No |
| Customizable merchandising grid | Yes | No (template only) | No (fixed card grid) |
GridDealer is built for lots under 50 cars (per its own tier ladder, this stops being the cheaper option once a lot is consistently well past that range — see the calculator above for your exact number, not this page's general claim).
Pricing questions small lots ask
Most self-serve car dealer website builders charge a flat monthly rate regardless of inventory size — commonly $49-60/month — though some tools price by active listing count instead, which can cost significantly less for a small lot with under 15-20 vehicles.
No — some website builders require a DMS integration to sync inventory automatically, but tools built around manual listing entry (often with VIN-decode assistance to speed up data entry) work fine for lots that don't run a full DMS.
It depends on the pricing model — a flat monthly fee can be expensive relative to a small lot's actual inventory size, so a builder priced by active listing count is often more cost-effective for lots under 20-30 vehicles.
Some dealer website builders generate a dedicated, shareable link for each vehicle listing, pre-loaded with dealer contact info, specifically designed to be posted to social platforms or sent directly to interested buyers.
Try it free — no card required
Up to 2 active listings on the house. Upgrade only when your lot needs more room.
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