Not Running Frazer? Here's What a Website Costs Alone
Frazer is a DMS, not a website builder on its own. Its site comes bundled through a partner. If you don't want the DMS, here's the other path.
A Frazer DMS website alternative is a standalone storefront for a lot that doesn't run Frazer's dealer-management system at all. Frazer bundles its own website through partner Dealer Car Search, syncing inventory in near-real time; GridDealer instead prices a storefront alone, by listing count, starting at $20/month.
The quick verdict
This isn't really a head-to-head - Frazer and GridDealer solve different problems. Frazer is a full dealer-management system: financing, credit applications, F&I paperwork, and a website that comes through its partner Dealer Car Search. GridDealer is only the storefront. If you already run Frazer, its bundled website's near-real-time sync is a real feature GridDealer can't match. If you don't run Frazer and never plan to, GridDealer is the simpler, cheaper path to the one thing you actually need: a public storefront.
You don't run Frazer and don't need a DMS
You just want a public storefront, priced by your listing count, without buying a DMS to get it.
You already run Frazer or need its full DMS
Its Dealer Car Search-integrated website syncs inventory and leads in near-real time - a real advantage if the DMS is already your workflow.
What you're actually buying
These aren't the same product, so this table compares the two paths rather than two competitors on equal footing.
Scroll the table sideways on a phone
| What you're buying | Frazer DMS + Dealer Car Search site | GridDealer, standalone |
|---|---|---|
| What it actually is | A full dealer-management system with a bundled website | A public storefront only |
| Financing / credit applications / F&I | Included, as part of the DMS | Not offered |
| Inventory-to-website syncFrazer wins | Near-real-time, seconds, via API integration | None - manual, VIN-decode-assisted entry |
| Storefront pricing model | No public flat price found for the bundle | By active-listing count: $20-$300/mo across four tiers |
| Merchandising / layout control | Not documented publicly | Dealer-controlled grid: promo, text and vehicle tiles |
| Who it's for | A dealer who already runs, or wants, a full DMS | A lot that just wants the storefront, nothing else |
No public price for the Frazer plus Dealer Car Search bundle was found - we're stating that plainly rather than guessing at one. GridDealer's figures are its own published Starter through Unlimited plan pricing as of September 2026.
Frazer and GridDealer, reviewed honestly
Frazer DMS + Dealer Car Search
Does well: Dealer Car Search is Frazer's only website partner with direct API integration into the DMS, syncing inventory and leads in near-real time - seconds, not an overnight feed.
Who it suits: A dealer who already runs Frazer, or wants a full DMS with financing and F&I workflows alongside the website.
Real limitation: No public flat price for the bundle exists that we could verify - budgeting for it means getting a direct quote, not comparing an advertised number.
GridDealer
Does well: A clear, published price by listing count - $20/month at 15 listings, up to $300/month at 300+ - with no DMS purchase required to get a public storefront live.
Who it suits: A lot that has no interest in financing workflows, credit applications or F&I paperwork and just wants a place to show inventory.
Real limitation: GridDealer is not a Frazer competitor for a dealer who already runs, or wants, the full DMS. It has no financing tools, no credit-application intake and no near-real-time sync - it's a storefront, full stop.
Which path actually fits you
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Do you need a DMS at all - financing, credit apps, F&I?
If yes, Frazer (or another DMS) is the right starting point, and its bundled website is worth evaluating on its own terms. See whether your lot actually needs a DMS before assuming you do.
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Are you already running Frazer today?
If so, switching your website away from Dealer Car Search means giving up near-real-time sync - a real cost, not a minor one. Weigh that against GridDealer's lower, listing-based price before moving.
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Do you only want the public storefront, nothing else?
Then a full DMS bundle is more than you need. Compare the broader category in inventory management software vs. a website builder, then check GridDealer's own numbers on the full cost comparison.
Where GridDealer is the wrong fit: if you run Frazer today and rely on near-real-time inventory sync, replacing that with GridDealer's manual entry is a real step backward in workflow, not just a price swap.
Common questions
Is GridDealer a Frazer competitor?
Not really. Frazer is a full dealer-management system; GridDealer is a storefront only, with no financing, credit-application or F&I tooling. GridDealer competes with Frazer's bundled website for a dealer who doesn't want or need the rest of the DMS.
How much does the Frazer plus Dealer Car Search bundle cost?
We couldn't find a public flat price for it. That's a genuine gap in what's publicly available, not an oversight on our part - get a direct quote from Frazer or Dealer Car Search if you need an exact figure.
How fast does Dealer Car Search sync with Frazer?
Near-real time - Frazer describes the sync as happening in seconds, not on an overnight batch feed, because Dealer Car Search integrates directly with Frazer's API.
Can I switch from Frazer's website to GridDealer and keep Frazer as my DMS?
Technically yes, but you'd lose the near-real-time sync between your DMS and your public storefront, since GridDealer requires manual, VIN-decode-assisted entry instead of an API feed from Frazer.
What if I've never used a DMS at all?
Then Frazer's bundle isn't really the comparison you need to make - it's whether you want a full DMS in the first place. If the honest answer is no, GridDealer's listing-priced storefront is the simpler starting point.
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Prices reflect GridDealer's published plans at the time this page was written (September 2026) and are subject to change. Frazer and Dealer Car Search details are cited from dealercarsearch.com's own Frazer integration page as found via web search in September 2026.